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Origin story

She was in pain, and I had nothing real to give her

Karan Kumar · Founder · January 2024 to today

When I was in college, one of my close friends was having really bad period cramps. She had already taken medicine that morning, but by the middle of the day the pain still hadn’t gone, and she was thinking about taking another one.

I didn’t even know if that was safe. I told her the few things I knew, rest a little, use a hot water bag, try to eat something. But deep down I knew I was just giving generic advice. I didn’t really know what would help her.

That stayed with me. Every girl experiences these things differently. What feels normal for one person may not feel normal for someone else. And most of the time, they are figuring it out completely alone.

That is where Sakhi began.

The Sakhi team's studio door at Galgotias University, hand-lettered with the Sakhi name and a heart
The team's door, Galgotias University, mid-2024.
The measured version

What I saw in one friend turned out to be the norm

70.2%

Have disruptive period pain

14.2%

Have told a doctor about it

56pt

The gap between those numbers

1 in 5

Have PCOD or PCOS

Sources: PMC, 1,000 Indian students, PMC meta-analysis, 2023, and the Indian Journal of Medical Research, 2019.

This is not a story about rural India or poor India. This is the girl at an engineering college in Lucknow. The woman managing a team at a startup in Bangalore. The student in a Pune hostel with an iPhone and 4G, who has still never had a real conversation about what is happening in her own body.

I truly cared. And I had nothing real to offer. Not because I didn’t want to help, but because I had no way in.

Her mother senses something is off, calls every Sunday, and hears “fine.” Her partner wants to help and doesn’t know how. Her best friend would show up if she knew. The loneliest part isn’t the pain itself. It is managing it surrounded by people who love her and cannot reach her.

Period is not a taboo. Not here.

We built Sakhi because the silence around women’s health in India is deafening. 49 interviews. Dozens of conversations with gynaecologists. One consistent finding: women weren’t being heard. So we built the thing that would hear them.

Along the way

The world started to notice

The Times of India covered Sakhi. The team presented at the UP International Trade Show. Then Sakhi was shown to seven Apple delegates, including Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing.

Team Sakhi at the Apple and Infosys-powered iOS Development Centre exhibition booth, Galgotias University, with the Sakhi app open on screen
Team Sakhi at the Apple and Infosys-powered iOS Development Centre showcase, Galgotias University, September 2024.
What we learned

A girl’s health is not just her data. It is something her people want to understand, and act on.

49

Interviews conducted

16

Conditions researched

Jun 2025

App Store launch

Free

No subscription required

The vision

We’re not building an app

We’re building a relationship between a woman and her health. 150 million Indian women deserve a companion, not just a tracker.

Source: UNICEF India and MoHFW NFHS-5.

Mission

To be the health companion every Indian woman deserves.

Every feature we build, every decision we make, every trade-off we accept, it starts with this. Are we genuinely helping the user?

Vision

A world where no Indian woman manages her health alone.

Not a metric. Not a tagline. A real state of the world we’re working toward, one woman, one cycle, one conversation at a time.

What we stand for

Five things that never change

When features conflict, when revenue tempts, when growth pressures, these are what we come back to.

01

Genuinely help the user

This is the only reason Sakhi exists. Not growth. Not revenue. Not recognition. Does this genuinely help the woman using it? If yes, we build it.

02

Earn and keep trust

Trust is the product. Health data is intimate. We treat it that way, encrypted, private, never sold, always under her control.

03

Sustain the mission

Revenue is fuel. Without it, we can't keep building. We earn it by being genuinely useful, not by compromising the first two values.

04

Grow

More users means more women helped. We grow because the problem is large, not because growth is the goal.

05

Be recognised

Press, awards, Apple features, these are outputs of doing good work, not things we chase. They come when the first four are right.

North star

The number was never the goal

The goal was that no woman faces her body alone. The number is just how we’ll know we got there.

150M

women in India she's building for

16

conditions she no longer faces alone

100%

not just the women who can afford it

The people

Small team. Deep conviction.

Portrait, Karan Kumar

Karan Kumar

Founder & Product Lead

Started Sakhi at the ISDP Bootcamp in January 2024. Leads product, iOS, and the direction of v2.

Portrait, Shruti Sachdeva

Shruti Sachdeva

Design Lead

The visual mind behind Sakhi. Designed the logo, the brand system, and every screen of the app.

Founding partner

Galgotias University

Sakhi exists because of Galgotias University, not as a customer, but as a founding patron. The ISDP Bootcamp gave Sakhi its first moment. The campus gave it its first users.

We carry that support forward in everything we build.

ISDP Bootcamp
Where Sakhi was born, Jan 2024
Apple Developer Program
University-custodian model, May 2024
Campus Promotion
v2 launch partner, Jun 2026
B2B Pathway
First institutional partner, Nov 2026
Everyone who made this

From a classroom to India

Sakhi began in Lucknow and reached every corner of India, because the problem it solves lives everywhere. From classrooms to boardrooms, from mothers to daughters.

Jan 2024
Where it began
49
User interviews
10+
Cities reached
150M
Women we build for
Lucknow
Origin
Key cities
Growing reach

Hover the map to explore Sakhi’s presence across India →

Founders

KK

Karan Kumar

Founder & Product · Since Jan 2024

Product strategy, iOS development, AI integration, brand vision, full architecture

Core Partners

SS

Shruti Sachdeva

Design Lead · Since Jan 2024

Visual identity, design system, UI/UX, brand guidelines, logo design

GU

Galgotias University

Founding Partner · Since Jan 2024

ISDP program, campus support, Apple Developer Program, institutional backing

Contributors

UR

User Researcher

Field Research · Since Feb 2024

49 user interviews, campus research, gynaecologist consultations

MA

Medical Advisor

Health Accuracy · Since Q3 2024

Medical content review, PCOD research, health condition documentation

BT

Beta Tester

TestFlight Users · Since Mar 2025

Early feedback, bug reports, feature requests, real-world usage testing

CA

Campus Ambassador

Community Growth · Since 2025

Campus promotion, word-of-mouth, user onboarding, feedback collection

The journey

From idea to India

Every milestone in Sakhi's story, from a bootcamp classroom to the App Store.

January 2024

Before it had a name

It started as a page in a notebook. Domain: community. Stakeholders: women, 15 to 45. The problems were simple to write down and hard to admit out loud: uncomfortable to talk about, nobody to share it with, no guidance when it actually mattered. Team 07 didn’t have a name for any of this yet. Just a blank page and a question worth answering.

Handwritten notebook page reading Domain, Community, Stakeholders, Females from age 15 to 45 years old, and a list of menstruation-related problems
The first page: domain, stakeholders, the problems worth solving. January 2024.
February 2024

The name

Sakhi. A Hindi word for a trusted female companion, chosen because it already meant something before a single screen existed. The line the team wrote that day has been on every pitch deck since: “That’s why we brought you Sakhi, your confidante and champion for menstrual health. With Sakhi, you’re never alone.”

Presentation slide showing the pink SAKHI wordmark and speaker notes about bringing users a confidante and champion for menstrual health
The name, and the line that’s been on every pitch since.
2024

Designing her

Every screen started as a pencil sketch before it became a pixel. Mood check-ins, back-pain tips, a calendar that counted down instead of just marking dates, all worked out on paper first. Shruti built the icon in Figma layer by layer.

Hand-drawn wireframes for Sakhi's mood check-in screen and a back pain solutions screen
An early sketch of how Sakhi checks in on you, mood by mood.
The Sakhi app icon being designed in Figma
The icon, built layer by layer in Figma.

The icon wasn’t one decision. It was three ideas layered until they became one mark: a drop, the body it comes from, the woman living it, and finally, a friend drawn simply enough to recognise at a glance.

Logo design slide: Inspired From Period Drops. The twin downward shapes echo menstrual drops, forming a heart to symbolise comfort and care during periods.
Layer one: a period drop, echoed twice, forming a heart.
Logo design slide: Inspired From Female Reproductive System. The abstract form subtly mirrors the female reproductive system, honouring the source of menstruation.
Layer two: the anatomy the drop comes from, honoured, not hidden.
Logo design slide: Inspired From Female Form (Sakhi). The entire shape gently outlines a female figure, symbolising warmth, support and the emotional presence every woman deserves.
Layer three: the woman herself, outlined in the same shape.
Logo design slide: Final Logo. The final logo emerged not as a compromise but as a culmination, one that is both conceptually meaningful and visually timeless.
All three layers, held in one small icon.
Mid to late 2024

Building it

A whiteboard split into “Need to Done” and “Completed,” filled with sticky notes that read Track Flow, Period Cycle Flow, PCOD Level Flow, Emergency Assistance Flow. Each one got built, tested, and moved across the board. What had been a notebook page became a working app, with a calendar, symptom logging, and predictions that were actually right.

A whiteboard Kanban board split into Need to Done and Completed, with sticky notes for Track Flow, Period Cycle Flow, PCOD Level Flow, Emergency Assistance Flow and more
Every feature, tracked from “need to do” to done.
An early build of the Sakhi Track screen, showing days to next period and a calendar
An early build of the Track screen.
An early build of the Sakhi Highlights screen, showing PCOD level and cycle overview
Highlights: PCOD level and cycle overview.
A member of Team Sakhi at an iMac during the build
Building it, one screen at a time.
Six real versions of the Sakhi Summary screen side by side, numbered 1 through 5 and Now, showing the design evolving from an early illustrated greeting to the current calendar and cycle summary
The Summary screen alone went through six real versions before it looked like this. Nothing here shipped on the first try.
2024

What the flows actually look like

Behind every screen is a flow someone had to design on paper before it was code: what happens when she taps Track, what happens when she taps the emergency button at 2am with no one around. Four of those flows, mapped the way the team actually mapped them.

Two flow diagrams: Daily Tracking Start, going from Open App through Track Tab, Log Period Start, Select Flow Level, Save, to an updated calendar with insights; and Emergency Assistance Crisis, going from Emergency Button through location and requirement selection to contacting a nearby Sakhi, coordination, resolution and feedback
The everyday flow, and the crisis flow, side by side.
Helper Response Notification flow diagram: a notification arrives, the helper requests details, then either declines back to home or accepts, navigates to the location, provides assistance, and finishes
What happens on the other end, for the person who says yes.
Trust Based Helper Network diagram showing four tiers: Caring for new users with basic verification, Kind after successful helps with positive feedback, Very Kind for consistent availability, and Angel for helpers with community recognition
Helping isn’t anonymous. Trust is earned, one request at a time.
A map visualisation of the emergency assistance feature: a woman requests pads nearby, two people decline, one nearby helper accepts and is on the way
Nearby help, shown the way it actually appears on the map.
September 2024

The world notices

Uttar Pradesh’s first and only iOS Development Centre, powered by Apple and Infosys, opened its doors, and Team Sakhi stood at the booth with the app open on screen for anyone who walked past. Weeks later, seven Apple delegates, including Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, heard the same pitch.

Team Sakhi's exhibition booth at a technology showcase, under a banner reading Uttar Pradesh's 1st and only iOS Development Centre powered by Apple and Infosys in university, with the Sakhi app open on a laptop
Sakhi on screen at the Apple and Infosys-powered iOS Development Centre, September 2024.
And the journey it was built for

One path through the app, start to a good ending

She finds Sakhi through a friend, in the middle of a period emergency at college. Setup takes a minute: her name, a login, roughly where her cycle stands, nothing forced. A few days later her period starts without warning. She opens Track, logs the flow and the cramps, and Sakhi starts showing her the pattern underneath it. A few weeks in, caught out at a restaurant with nothing on her, she taps Need Help. Two Sakhi users are nearby. Someone accepts, and pads arrive in six minutes. A month later, someone else needs help the way she once did, and this time, she’s the one who shows up.

Sakhi onboarding screen asking for weight, with a skip option, part of a gentle setup that doesn't force precise data
Setting up takes a minute. Nothing is forced.
Sakhi Track screen for logging period flow, cramps and mood in a few taps
Logging a period: flow, cramps, mood.
Sakhi's community help screen, showing nearby Sakhi users and a request sheet for pads, tampons, a hot water bag or medicines
Caught out with nothing on her, she asks the community nearby.
Sakhi Summary screen with a calendar and cycle phase insight
Weeks in, Sakhi already knows the pattern.

The dates, at a glance

January 2024
Sakhi begins
Team 07 at Galgotias ISDP Bootcamp. A health app for women, starting with nothing but the idea.
February 2024
49 user interviews
Field research across campus. Gynecologist consultations. The research that made Sakhi real.
May 2024
Apple Developer Program
Galgotias University becomes the custodian. Sakhi gets its Apple developer identity.
Q4 2024
The world notices
Times of India. UP International Trade Show. Apple SVP Greg Joswiak hears about Sakhi.
March 2025
TestFlight beta
Power users, early testers, bug reporters. The community that made v2 possible.
June 2025
App Store launch
First public release. Real women downloading and trusting Sakhi for the first time.
September 2025
Apple Success Story
Apple selects Sakhi. Campus photoshoot. A student project becomes a global story.
May 2026
Full-time return
Karan returns to Sakhi full-time. v2 development begins in earnest.
June 2026
v2 launches
The biggest update yet. Everything Sakhi has learned, rebuilt from the ground up.

Your body deserves to be understood

Start with her own logs. Share only when it feels right.